The consumer demands new communication experiences, design is always linked to cultural mechanisms. This new integration of marketing models with art unifies fields and creates multidisciplinary models, capable of communicating, transforming in a creative and transgressive way.

The brand opens its possibilities to detonate the canons, creating new strategies, marketing mechanisms that generate a new user experience. Branding art complements the image of the brand through the artist's vision, based precisely on what the brand wants to communicate by creating a constructive identity, experimenting with new forms of expression, trends in the cultural sphere.